Summary
- Salary
- Competitive
- Team
- Planning and Retail Operations
- Location
- Republic of Korea - Seoul Office
About Us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations, and more people.
About the Role
Reporting to Head of Trade Marketing and Sales Planning, you will be expected to lead the Trade Marketing function. The purpose of this role is to become the bridge between marketing and sales plans building a commercial plan and ensuring Dyson’s commercial strategy flows flawlessly and coherently through the organization.
To this end, this position will coordinate the development and execution of the Dyson Commercial plan across all categories, making sure everything is done on time and delivering the sales necessary to hit our GM targets. This position is critically important to bridge all stakeholders (marketing, sales, logistics, finance) so that every department works as One Dyson with information flowing efficiently and at speed.
This role will work mostly with a network of marketing and sales colleagues based in Dyson’s global and local functions to help shape the Dyson Commercial Plan and drive success in Korea.
You will build and manage the Dyson Commercial Plan with full visibility of all events (market events, Dyson campaigns, media investments, in-store excellence, assortment available, promotions available, customer activities, promotional volumes, base volumes) that creates full alignment between teams.
You will perfectly integrate sales activities with marketing plans, creating a seamless Brand experience for shoppers and maximizing marketing ROI, incorporating NPD launches and Marketing Campaigns in all online and offline plans.
Main responsibilities include but not limited to:-
Develop full year strategic national promotion plan, including Gift with purchase along with Budget
Manage the overall trade marketing activities for Dyson Korea, especially for price promotion along with global policy
Develop and implement data-based and consistent annual trade marketing plans by channel, to build and grow the business
Thoroughly monitor and ensure promotion efficiency, performing Gross Margin simulations before execution and performing variance analysis after promotion.
Ensure flawless support to commercial team with National Price & Gift with purchase promotion plan to achieve business target.
Lead National price promotion meeting and develop month outlook collaborate with Sales/MKT/SCM
Identify key issues and opportunities to creatively help in enhancing commerciality of Sales Team
Design and execute trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams to drive sell-out
Work with the marketing and sales teams to design channel-dedicated promotions for key customers based on shopper profiling and customer strategy and objectives
Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Stay tune on competitive activities
Monitor retail pricing activities
Develop and maintain tools to help the field sales and merchandising forces. This includes their annual training plan as well as its follow-up to check the application of learnings
Guarantee plans between online and offline sales are aligned for these channels to be complimentary to each other, not competing plans
Coordinating Quarterly Business Review meeting on a quarterly basis
About You
To be successful in this role you bring the ability to build and manage stakeholder relationships internationally and at all levels. You are assertive, self motivated and results driven with the ability to communicate and to challenge at all levels of the business. You possess good time management skills and have the ability to deliver under pressure and to tight deadlines.
Previous skills & experience:-
Minimum +10 years proven experience in trade marketing, sales, or equivalent experience, preferably from global FMCG company
Strong planning and project management skills
Good financial/analytical skills
Experience of managing external agencies and suppliers
High level of attention to detail
Excellent organizational skills
Fluent in English and Korean
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
